Resume
Project
Management:
Currently a project manager for a renewable energy startup, where moving with a sense of urgency is key.
Key Skills: Project Management, JIRA, Notion, Process Workflow Development
I have experience consulting stakeholders and clients on digital marketing performance across a variety of industries, including professional sports.
Data
Analysis:
Key Skills: R, SQL, Salesforce, Audience Segmentation, Marketing Database Management
Content
Creation:
I have written on the beat for digital media companies while also writing newsletters and creating my own social media content on Instagram and TikTok.
Key Skills: Mailchimp, Adobe Premiere Pro, Capcut, Social Media Strategy, Wordpress, SEO, A/B Testing
Product/Partnership
Marketing:
Building marketing assets and event strategies that inform internal stakeholders, convert new customers, and retain current partners.
Key Skills: Canva, PowerPoint, Event Marketing, Notion, Public Speaking
CAREER SUMMARY
A versatile, detail-oriented professional with a decade of experience across a variety of industries. With skillsets spanning data analysis, market research, operations, and project management, I have developed a broad skillset that can help deliver results in ambiguous situations and with urgency. Seeking a role where I can utilize my skills, and love for content creation and sports, and help a media brand grow through clever storytelling and effective marketing strategies.
PROFESSIONAL EXPERIENCE
Dewan Solar; Project Manager; Apr. 2024-Present
•Manage development of all projects, usually 10+ at any given time
•Create and optimize marketing/sales collateral and Mailchimp campaigns, leading to 30+ customers bringing in $2m revenue
•Manage vendor selection and bid negotiation with installation partners, obtaining favorable pricing aligned with profitability goals
Chicago Fire Football Club; Manager, Business Strategy & Analytics Mar. 2022-Apr. 2024
•Served as internal client partner to marketing, ticketing, and sponsorship teams – owning the data and insights function that directly informed business decisions
•Used valuation software to ensure accurate reporting of partner-facing data recaps and activation reports
•Developed fan and market insights using SQL that informed digital marketing and audience segmentation strategies, driving a ~40% increase in email-attributed revenue
•Built and maintained the Club’s full suite of marketing performance dashboards
•Managed Salesforce migration project involving 200+ corporate partnership deals
•Automated lead-gen workflows into Salesforce Sales and Marketing Clouds, increasing monthly lead volume by 8%
FIS; Senior Analyst, Product Lifecycle & Operations July 2020-March 2022
•Executed a standardized go-to-market framework, reducing average time to market by 40%
•Managed cross-functional product lifecycle programs supporting $1.3B in product launches, coordinating across 500+ stakeholders
•Led enterprise roll out of new product management platform
Phoenix Marketing International; Product Manager Feb. 2019-June 2020
•Owned product roadmaps and development for marketing ROI and analytics products supporting $82m in annual revenue
•Delivered product enhancements that improved client retention and drove a 5% increase in annual revenue
•Translated business needs into product requirements and user stories using JIRA to guide our engineering teams and their Agile framework
The Nielsen Company; Research Analyst; Sr. Research Analyst Sept. 2015-Jan. 2019
•Led adoption of a new experiential market research product that generated an additional $300k in team revenue
•Served as a client-facing subject matter expert on digital advertising effectiveness, delivering strategic recommendations that improved brand metrics
•Established a comprehensive set of data-based norms across 30+ brand metrics
CONTENT EXPERIENCE
Just Soccer (@just_soccerrrr); Content Creator; Nov. 2024-Present
•Create posts and reels on Instagram and TikTok about stories from the world of soccer and soccer supporter culture
•Experience supporter culture across the world, traveling to watch matches across 3 continents and 30+ stadiums
•Utilize CapCut and Premiere Pro to edit reels for social media production
•Grew TikTok account to nearly 4,000 followers in first six months
For Soccer Ventures; B2B Content Strategist; Apr. 2024-Dec. 2024
•Collaborated on the strategy and writing of The Assist, a weekly B2B newsletter covering the business of soccer - contributing to strategy, editorial development, and audience growth initiatives
•Built and maintained Mailchimp workflows, segmentation logic, and targeting parameters to grow a relevant, engaged subscriber base
•Analyzed fan and market survey data to optimize newsletter engagement; conducted A/B testing of newsletter layout to maximize click-through rates
On Tap Sports Net; Lead Soccer Contributor; Jul. 2020-Apr. 2022
•Convinced leadership to create “Soccer On Tap”, a content hub for all things Chicago soccer
• Followed Chicago Fire FC during the 2021 and 2022 MLS seasons, writing comprehensive beat stories on matches and breaking news
• Produced long-form articles via interviewing players and coaches
• Implemented keyword SEO strategies via Wordpress
Sport Dollars; Founder; Mar. 2021-Apr. 2022
• Founded Sport Dollars, a newsletter focused on the world of sport business; Paused operations due to conflict of interest with job at Chicago Fire FC
• Researched and wrote about the latest storylines in the sport business industry in a digestible way for subscribers
• Designed all creative aspects of the business, from social media logo to newsletter design
Midwest Premier League; Host; Oct. 2024-Jan. 2026
• Created the Insiders Podcast, interviewing coaches and executives associated with the Midwest Premier League, a semi-pro soccer league based in the Midwest
• Found guests to interview, researched their background and experience, and developed script for each podcast episode
• Fostered partnership with Protagonist, the leading independent media company covering lower league soccer in the U.S.