Resume
Project
Management:
Currently a project manager for a renewable energy startup, where moving with a sense of urgency is key.
Key Skills: Project Management, JIRA, Notion, Process Workflow Development
I have experience consulting stakeholders and clients on digital marketing performance across a variety of industries, including professional sports.
Data
Analysis:
Key Skills: R, SQL, Salesforce, Audience Segmentation, Marketing Database Management
Content
Creation:
I have written on the beat for digital media companies while also writing newsletters and creating my own social media content on Instagram and TikTok.
Key Skills: Mailchimp, Adobe Premiere Pro, Capcut, Social Media Strategy, Wordpress, SEO, A/B Testing
Product/Partnership
Marketing:
Building marketing assets and event strategies that inform internal stakeholders, convert new customers, and retain current partners.
Key Skills: Canva, PowerPoint, Event Marketing, Notion, Public Speaking
CAREER SUMMARY
A versatile, detail-oriented professional with a decade of experience across a variety of industries. With roles and responsibilities spanning data analysis, market research, operations, and project management, I have developed a broad skillset that can help deliver results in ambiguous situations and with urgency. Seeking a role where I can utilize my skills, and love for content creation and sports, to help a media brand grow through clever storytelling and effective marketing strategies.
PROFESSIONAL EXPERIENCE
Dewan Solar; Project Manager Apr. 2024-Present
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Lead 10+ concurrent renewable energy projects for a renewable energy startup, developing 30+ projects total valued at over $4 million
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Develop and optimize sales and marketing collateral, and Mailchimp email campaigns to support client education, lead generation, and brand initiative awareness
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Guide clients through complex regulatory and incentive programs, securing $2+ million in incentives while ensuring project scope and contractual commitments are upheld
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Manage vendor selection and bid negotiation with installation partners, obtaining favorable pricing aligned with profitability goals
Chicago Fire Football Club; Manager, Business Analytics Mar. 2022-Apr. 2024
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Served as internal client partner to marketing, ticketing, and sponsorship teams – owning the data and insights function that directly informed business decisions
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Leveraged data from valuation partners to provide performance recaps for existing partners and pitch decks for prospective partners
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Built and maintained the Club’s full suite of marketing performance dashboards
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Managed Salesforce migration project involving 200+ corporate partnership deals
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Automated lead-gen workflows into Salesforce Sales and Marketing Clouds, increasing monthly lead volume by 8%
FIS; Senior Analyst, Product Lifecycle & Operations July 2020-March 2022
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Executed a standardized go-to-market framework, aligning product and marketing teams on launch readiness and messaging inputs, reducing average time to market by 40%
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Managed cross-functional product lifecycle programs supporting $1.3B in product launches, coordinating across 500+ stakeholders
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Led enterprise roll out of new product management platform, driving process efficiency and adoption across the product organization
The Nielsen Company; Research Analyst; Sr. Research Analyst Sept. 2015-Jan. 2019
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Led adoption of a new experiential market research product, aimed at evaluating the effectiveness of digital ad types in specific situations; generated an additional $300k in team revenue
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Served as a client-facing subject matter expert on digital advertising effectiveness, delivering strategic recommendations that improved metrics such as brand awareness and purchase intent
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Established a comprehensive set of data-based norms across 30+ brand metrics to measure the success of clients’ digital marketing campaigns and growth of specific brand metrics
CONTENT EXPERIENCE
Just Soccer (@just_soccerrrr); Content Creator Nov. 2024-Present
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Create soccer content on Instagram and TikTok that highlight stories from the world of soccer
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Experience supporter culture across the world, traveling across 3 continents and 30+ stadiums to watch matches
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Use CapCut and Premiere Pro to edit videos for social media production
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TikTok account has achieved 1.3 million views and grown to nearly 4,000 followers in first six months
For Soccer Ventures; B2B Content Strategist Apr. 2024-Dec. 2024
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Collaborated on the writing of The Assist, a weekly B2B newsletter covering the business of soccer – contributing to strategy, editorial development, and audience growth initiatives
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Built and maintained Mailchimp automation workflows, segmentation logic, and campaign targeting parameters to grow a relevant, engaged subscriber base
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Analyzed fan and market survey data to optimize newsletter engagement; conducted A/B testing of newsletter layout to maximize click-through rates
On Tap Sports Net; Lead Soccer Contributor Aug. 2020-Apr. 2022
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Convinced leadership to create “Soccer On Tap”, a content hub for all things Chicago soccer
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Followed Chicago Fire FC during the 2021 and 2022 MLS seasons, writing comprehensive beat stories on matches and breaking news
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Produced long-form articles via interviewing players and coaches
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Implemented SEO keyword strategies via Wordpress
Sport Dollars; Founder Mar. 2021-Apr. 2022
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Founded Sport Dollars, a newsletter focused on the world of sport business
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Researched and wrote about the latest storylines in the sport business world in a digestible way for subscribers
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Designed all creative aspects of the business, from social media logo to newsletter design